Project Description

Daniel Caines is a former 400m world champion, and the youngest 400m indoor champion.

Following his retirement, Daniel set off to launch a Corporate Strategy and Brand Partnerships company. With no brand name or identity, we coined “Beyond400″, focusing on his post-400m career.

We built a site to match, branded social platforms and concept photography for his own personal brand to use for features, press requests and at his speaking engagements at schools and various venues.